You’ve Got Their Attention. So Where Are All The Sales?
You’re creating content. People are watching. You know your shit. But your funnel (if you can call it that) isn’t converting eyeballs into dollar bills. And your bank account is proof.
The Problem
You’re Not Struggling Because You Don’t Work Hard Enough
But you didn’t quit your job to trade one paycheck for another. You dreamt of freedom.
Your message is too broad
You’re attempting to speak to everyone, so your copy resonates with no one. When your ideal customer lands on your page, they squint at your headline and think, “Uhhh, maybe they can help?”
Maybe doesn’t cut it. Maybe turns into a quick swipe back to Instagram, and they forget you exist.
Your funnel is broken, but you can’t find the leak.
You’ve got a landing page. You may have thrown together an email sequence. Perhaps you got an iffy sales page you’ve cobbled together after a crash course in copywriting and offer creation.
But you’re not connecting with them. There’s not enough picking at their pain. No emotion. No reason for someone to move from “interesting” to “sold.”
So they don’t.
Your copy explains. It doesn’t persuade.
You can’t just tell people what to do. You can’t just list features and benefits like a legal document. People don’t buy based on how well you describe your features; they want to know how it benefits them.
People love to create a logical, practical reason for an emotional decision they just made. That’s what drives sales, not the other way around.
You’re leaving money on the table.
Let’s say you’re driving 1,000 visitors a month to your funnel. At a 0.5% conversion rate, you get 5 sales. At 5%, you’d get 50.
That’s the difference between $5K and $50K. Every single month.
You’re not bad at what you offer. But you’re behind in what you could be making because your pathway to regular sales is broken.
You’re smart. You’ve gotten this far on your own. You just don’t know how to fix the next part yet.
Solution
Every Successful Funnel Follows A Framework
Everyone overcomplicates this. They buy courses they’ll never get through. They test 47 different ad creatives.
Product
If your offer sucks, nothing I write will save you.
I don’t care how good the copy is. I don’t care how pretty the design is. If your product doesn’t deliver… if it doesn’t solve a real problem for real people, you’re wasting everyone’s time.
Implementation
Here’s what most copywriters don’t understand:
You highlight the problem. You twist the knife. You present the solution. You paint the transformation. You prove it works. You crush objections before they surface.
Message
What you say matters.
But how you say it can create what seems like a slight difference in sales. For some, adding 1% to their conversion rates can be thousands of dollars overnight.
Presentation
A beautiful website with trash copy might make some money.
Great copy on an ugly design? It’ll make a little money. People joke all the time about having an ugly site that prints…
Design isn’t just making a site pretty. It’s a part of the process that makes your copy stand out and instills trust in the reader.
Design isn’t just making a site pretty. It’s a part of the process that makes your copy stand out and instills trust in the reader.
Design isn’t just making a site pretty. It’s a part of the process that makes your copy stand out and instills trust in the reader.
HOW I CAN HELP
I’m Not Just A Copywriter. I’m Your Personal Growth Team.
Most copywriters just hand over a Google Doc with your sales copy and move on, leaving you unsure how to make it profitable.
I do the research
Before I write a single word, I dig into your audience. I study your market. I analyze your competitors.
I find the leaks
I audit your current funnel (if you have one) and figure out exactly where you’re losing money. Then I plug the holes.
I write everything
Sales pages. Email sequences. VSLs. Landing pages. Ads. If it needs words that sell, I write it. I write it to convert not to sound clever.
I build it
I don’t hand you a doc and wish you luck. I implement everything into your funnel, your tech stack, your CRM. So it actually works.
I optimize it
Once it’s live, I test. I tweak. I improve. Until your funnel is a machine that prints money while you sleep.
Typical Copywriter
Writes copy
Sends you a doc
You figure out the rest
You paid for help, but you’re on your own.
My Growth Marketing Help
Research
Strategy
Copy
Implementation
Implementation
A funnel that converts from an expert who will just “handle it.”
Why I Can Do This (And Most People Can’t)
I’ve spent 14+ years running direct response marketing business and learned the hard way about what works and what doesn’t.
I’m not figuring this out as I go. I’ve lived this.
I spent 10 years building a fitness coaching business from scratch. For the first few years, I barely scraped by. I had the knowledge. I had clients who got life-changing results.
But I couldn’t sell. I couldn’t scale. I was trading time for pennies and calling it a business.
Over time, I taught myself copywriting. Marketing. Funnel strategy. Sales psychology. And everything changed.
Then I found a mentor who taught me how to sell over the phone. How to communicate value. How to position an offer that people couldn’t resist.
I went from struggling to pay rent to building a business that scaled… not because I worked harder, but because I finally understood how the game actually worked.
Now I do this for people who are exactly where I was. Coaches, creators, infopreneurs who are brilliant at what they do but don’t know how to turn attention into revenue.
Over the years, my work has been featured in
Case Study
Projects That Print Money
I’ve helped coaches, course creators, and info marketers scale from stuck to six figures by building funnels that convert. Here’s what’s possible when you get the system right.
$10.6M
profit generated for a single client
10+
years of hands on brand building experience
50+
sales pages written and optimized
Testimonials
I’m Not Asking You to Trust Me. Trust Them.
“I’ve known JC and been a fan of his writing and clear thinking for over a decade now. For a brief while, the stars aligned, and I was able to get him on the team creating marketing content for GMB. If you’ve ever wished for someone who just “gets it,” and knows how content works, hire JC. There’s very few people who can reliably produce the quality of content he can.”
Andy Fossett
Founder, GMB.io
“I’ve known JC for more than 10 years now, and his work as a writer has always impressed me. His articles, email newsletters, and marketing materials are always engaging, clear, and tailored perfectly for his audience. I’ve personally experienced how his writing connects and inspires his readers, as it had that exact effect on me when I first started reading his content. Highly recommend him to anyone in need of top-tier copywriting work.”
Andy Fossett
Founder, GMB.io
“JC and I collaborated on a series of projects together. His ability to understand his clients at a real level – the big fears they have, what questions they need answered – gave us first of their kind funnels, guarantees, and offers. By understanding people, he ensures everything else takes care of itself.”
Andy Fossett
Founder, GMB.io
“I’ve known JC for a few years and his emails always get me hooked. He puts so much effort into his copy, and the results speak for themselves. JC’s attention to detail is incredible. Whether it’s an email, VSL, or article, he makes sure every part of the project is just right. You can tell he’s passionate about what he does, which shows in his work.”
Andy Fossett
Founder, GMB.io
“I’ve worked with JC on projects that have netted north of a million dollars in sales. His copy and marketing strategies helped us nail the message for our evergreen funnels and seasonal promotions. He’s great at what he does and he understands the art and science behind conversion copywriting and marketing.”
Andy Fossett
Founder, GMB.io
“I’ve seen JC write high-converting copy for years. Every deliverable is a banger, whether we’re talking emails, landing pages, VSLs, webinars… everything. Best of all, he also knows the strategy behind his work, including how to craft winning offers and funnels. Basically, if you’re looking to scale, hire JC. You’ll be working directly with an expert who will make your business and your life that much better.”
Andy Fossett
Founder, GMB.io
“I’ve had the privilege of working with JC since 2009, and his ability to craft high-converting copy has been nothing short of incredible. He has helped my company generate leads and significant revenue by creating persuasive messaging that connects emotionally with our audience and drives them to take action. JC doesn’t just focus on the words—he understands the entire customer journey and how to present our products in a way that overcomes objections and builds trust. If you’re looking to increase your sales through clear, compelling copy and a seamless sales funnel, JC is the person to turn to.”
Andy Fossett
Founder, GMB.io
“I’ve known JC for a few years and his emails always get me hooked. He puts so much effort into his copy, and the results speak for themselves. JC’s attention to detail is incredible. Whether it’s an email, VSL, or article, he makes sure every part of the project is just right. You can tell he’s passionate about what he does, which shows in his work.”
Andy Fossett
Founder, GMB.io
“I’ve known JC and been a fan of his writing and clear thinking for over a decade now. For a brief while, the stars aligned, and I was able to get him on the team creating marketing content for GMB. If you’ve ever wished for someone who just “gets it,” and knows how content works, hire JC. There’s very few people who can reliably produce the quality of content he can.”
Andy Fossett
Founder, GMB.io
“I’ve known JC for more than 10 years now, and his work as a writer has always impressed me. His articles, email newsletters, and marketing materials are always engaging, clear, and tailored perfectly for his audience. I’ve personally experienced how his writing connects and inspires his readers, as it had that exact effect on me when I first started reading his content. Highly recommend him to anyone in need of top-tier copywriting work.”
Andy Fossett
Founder, GMB.io
“JC and I collaborated on a series of projects together. His ability to understand his clients at a real level – the big fears they have, what questions they need answered – gave us first of their kind funnels, guarantees, and offers. By understanding people, he ensures everything else takes care of itself.”
Andy Fossett
Founder, GMB.io
“I’ve known JC for a few years and his emails always get me hooked. He puts so much effort into his copy, and the results speak for themselves. JC’s attention to detail is incredible. Whether it’s an email, VSL, or article, he makes sure every part of the project is just right. You can tell he’s passionate about what he does, which shows in his work.”
Andy Fossett
Founder, GMB.io
“I’ve worked with JC on projects that have netted north of a million dollars in sales. His copy and marketing strategies helped us nail the message for our evergreen funnels and seasonal promotions. He’s great at what he does and he understands the art and science behind conversion copywriting and marketing.”
Andy Fossett
Founder, GMB.io
“I’ve seen JC write high-converting copy for years. Every deliverable is a banger, whether we’re talking emails, landing pages, VSLs, webinars… everything. Best of all, he also knows the strategy behind his work, including how to craft winning offers and funnels. Basically, if you’re looking to scale, hire JC. You’ll be working directly with an expert who will make your business and your life that much better.”
Andy Fossett
Founder, GMB.io
“I’ve had the privilege of working with JC since 2009, and his ability to craft high-converting copy has been nothing short of incredible. He has helped my company generate leads and significant revenue by creating persuasive messaging that connects emotionally with our audience and drives them to take action. JC doesn’t just focus on the words—he understands the entire customer journey and how to present our products in a way that overcomes objections and builds trust. If you’re looking to increase your sales through clear, compelling copy and a seamless sales funnel, JC is the person to turn to.”
Andy Fossett
Founder, GMB.io
“I’ve known JC for a few years and his emails always get me hooked. He puts so much effort into his copy, and the results speak for themselves. JC’s attention to detail is incredible. Whether it’s an email, VSL, or article, he makes sure every part of the project is just right. You can tell he’s passionate about what he does, which shows in his work.”
Andy Fossett
Founder, GMB.io
Who This is For (And Who It’s Not For)
This Is For You If…
You’re a coach, course creator, or info marketer doing at least $15k per month, and you’re ready to scale with a real funnel.
and you’re ready to scale with a real funnel.
You’ve got an offer that works.
People buy it. They get results. But you’re stuck because your messaging is unclear, your funnel is either broken or nonexistent.
You’re willing to invest in growth.
You understand that great marketing isn’t a cost, it’s the highest-ROI decision you can make.
You’re coachable. You’re open to feedback.
You’re ready to test new approaches and do what it takes to scale.
This Is For You If…
You’re just getting started and haven’t made a dollar yet.
I can’t help you find product-market fit. That’s your job.
Your product doesn’t work.
If your customers aren’t getting results, no funnel will fix that. Fix your offer first, then come back.
You’re looking for cheap.
If you want discounts, go elsewhere. I work with people who understand the value of effective marketing and are willing to pay for it.
You’re not willing to take action.
I can build you the best funnel in the world, but if you’re not going to drive traffic to it or implement what I give you, we’re both wasting our time.
